Brand Story

Brand Story

Mr. Teng, the founder of Dilicn brand, he is an eyewear engineer. When he was a young man, he had been thinking about a problem, how to provide people with a inexpensive brand glasses with excellent price-performance ratio is his biggest dream. Because Mr. Teng knows that the price of various brand glasses on the market is far from the actual value, and the price of customized prescription lens in eyewear shops or hospitals is also very expensive. People have to pay too much extra cost that should not be paid in order to purchase a pair of glasses! Mr. Teng’s dream is to break this expensive monopoly so that consumers can get real benefits and a good consumer experience! With the progress of network technology in the past 10 years, the popularization of online payment and the convenience of cross-border logistics, Mr. Teng felt that his time had come. So Mr. Teng successfully registered a leisure eyewear brand “Dilicn”with the US Trademark Office in 2020. After nearly a year of preparation by the Dilicn team, sales started in the summer of 2021. Dilicn's core competitiveness is excellent cost performance and high-frequency new products. The price of Dilicn's eyewear frames always starts US$30 to US$35, and the price of Dilicn customized prescription lenses always starts $15 to $55. This price rang is Dilicn brand positioning and the value orientation. Dilicn's mission is to create a world-renowned inexpensive leisure eyewear brand-making it easier for every one all over the world to enjoy a quality life! This is easy to say but more difficult to achieve. But it is the valuable thing we want to do, and it is also the meaning of the Dilicn brand.

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